Is radio still relevant?
Is radio still relevant? Sometimes people are under the impression that radio is an outdated method of message delivery. This couldn’t be further from the truth, according to a recent study by analytics and data gathering company, Neilsen.
Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio…the list continues to grow. Furthermore, there is little doubt that we are in a golden age of media overall, as content is available everywhere and across all devices. Yet, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms.
Each week, more Americans tune into AM/FM radio (93%) than watch television, or use smartphones, tablets or computers. At the same time, streaming audio offers consumers even more ways to listen across many of those same devices.
One of America’s “first” and “original” social mediums remains America’s Most Popular source for daily audio entertainment.
